Pressmart makes inroads in U.S. digital publishing market

Monday, 17 September 2007, 07:00 Hrs
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Hyderabad: Hyderabad-based Pressmart stepped up its business growth plans in the U.S. digital publishing market by signing an agreement with Suburban Newspapers of America (SNA) to provide a digital, same-as-print electronic edition of their monthly association newspaper, Suburban Publisher.

This partnership places Pressmart in a position to tap increasing demand for digital publishing solutions in the US, said a company statement here. SNA members include some of the largest public and privately held newspaper companies in North America.

"The Pressmart solution has the capability to provide all SNA members' access to Suburban Publisher on multiple digital distribution channels including eEditions; RSS feeds and audio podcasts; a mobile device solution and eArchives," said Al Cupo, SNA vice president, operations.

"We are extremely proud and very excited by SNA's choice of Pressmart as their new media delivery partner," said Myles M. Fuchs, President, Pressmart, North America.

"The 'ePaper' technology from Pressmart provides outstanding technology and the widest spectrum of new media distribution capabilities that greatly benefits our customers. We are delighted to work with SNA and we are confident this partnership will help Pressmart expand and strengthen customer relationships and develop new business opportunities with US customers," said Sanjiv Gupta, CEO, Pressmart Media Ltd.

Pressmart's digital publishing technology is preferred by over 155 publications printed in 19 languages from 28 countries, including the Trinity Mirror Group in UK, World Association of Newspapers (representing over 65,000 publications worldwide) and CNBC European Business Magazine.

SNA is a non-profit, professional trade association that represents and supports the U.S. suburban and community newspaper industry. It represents over 2,000 newspapers with a circulation of more than 22 million.
Source: IANS
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