Political Parties Continue Slogan War to Woo Voters

Congress' 'Main nahi Hum', seems like an attempt to support its attack that Modi has hijacked BJP and that there is no democracy in the party. But the slogan got into controversy as BJP claimed that it was used by them in 2010 and accused the Congress of plagiarism.

Recently, BJP had to face backlash because of the'Har har Modi, har ghar Modi' slogan. The party had denied coining the slogan and Modi had himself asked his supporters not to use it. Many political leaders and even Dwarka Peeth Sankaracharya Swaroopanand Saraswati criticised BJP for chanting a candidate's name as if worshiping God.

The 'Har har Modi, har ghar Modi' slogan ironically threw us back to the 'Indira is India and India is Indira' coined by former Union Minister Devkanta Baruah who was called a sycophant by the opposition. The slogan clearly did not work for the Congress as the party made way for the Janata Party led by Jayaprakash Narayan.

Some of the well-thought punch-lines that have been used effectively by main political parties over the years include 'Self Reliance' (1951), 'Jai jawan, jai kisan' (1965), 'Garibi hatao' (1971), 'Indira Hatao, Desh Bachao' (1971), 'Sampoorna Kranti' (1977), 'Ek Sherni, Sau Langur, Chikmaglur bhai Chikmaglur' (1978), 'Jab Tak Suraj Chand Rahega, Indira Tera Naam Rahega' (1984), and 'Loh purush' (2009).

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