PayPod targets Indian Internet ad space

Monday, 25 June 2007, 07:00 Hrs
Printer Print Email Email
Chennai: PayPod Technologies, a US-based IT solutions provider with offshore development facilities in Chennai and Minsk, Belarus, has launched a technology-driven advertising service to tap the growing Indian market for ad space on the Internet.

Targeted at the advertising and publishing industry in India, PayPod's Digital Advertising Network solution will help deliver ads on the Internet based on geography, context, content, gender and age group relevant to specific requirement and target audience.

This will offer advertisers the ability to be more focused in ad campaigns, the company said here Monday.

"We believe that the transition into the digital world is at a quite nascent stage in India, but technology adoption in the advertising space is on the increase," said PyPod COO Durga Das, announcing the launch of the service.

"Out of the 30,000 crores (300 billion) spent on advertising every year, we believe only about one percent goes to digital. Given this scenario, the Indian market offers a huge potential. And this is what PayPod is looking to tap into," she added.

PayPod will supplement the media offering with a comprehensive suite of technologies and services that deliver, track and optimise online advertising campaigns to maximise response.
Source: IANS
IBM announces programme
n a bid to recognise the contribution of developers in the open source community, Information ..
Facebook denies cyber attack
Facebook ruled out a cyber attack on its products Whatsapp, Instagram and Messenger, which suf..
Wipro opens third industrial
IT major Wipro Ltd on Thursday opened its centre of excellence for Industrial Internet of Things (..
Google's Gboard gets offline
Google is adding an Artificially Intelligent (AI) offline dictation feature on its Gboard keyb..