The app is also said to offer special prompts and notifications to both the partners on the ‘fertility day’. The prompts like asking women to get charmingly dressed and asking her partner to bring flowers home.

On whether his personal life inspired to come up with the idea, Levchin said, “My wife and I were lucky. We had our children without any issues.”

“But we have people close to us that have gone through multiple IVF trials,” he added, “and we’ve heard them say, I am not going to put my wife’s body through this anymore,’” he added.

Glow app is not novel since there are many other apps available that can track periods and ovulation cycles of women, but Levchin says that his goal, ultimately, isn’t just to help women get pregnant but also to arm the average citizen with data about his or her health will ultimately cut down  health care costs in the long run. He further said that he plans to eventually apply this financial model to other areas of health.

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