Patience is the key for Indian companies in China
BEIJING: Unflappable good and cheerful manners helps save face for business clients, and public displays of anger should be avoided.
These are little nuggets of advice the CII, India's premier business chamber, has for the 50-strong business delegation that is here to promote greater trade and investment with China in conjunction with Prime Minister Atal Bihari Vajpayee's visit here, the first by an Indian prime minister in a decade.
When exchanging business cards, it is polite to use both hands to do so. Cards should be printed in English on one side and Chinese on the other.
Women should avoid wearing high heels or short-sleeved blouses -- revealing clothing is considered offensive.
After initial hesitation and even trepidation, Indian companies have been quick to realise the potential and opportunities in China.
Some of the Indian corporate majors like Reliance Industries, Tata Steel, Steel Authority of India Ltd, State Bank of India, Videocon, NIIT, Ispat Industries, Bharat Forge, Aditya Birla Group and Sundaram Fasterners are among those who already have a presence in China.
Seeing China as the largest consumer base in the world, CII is presenting a maiden India show in Beijing October 16-19 where the best of Indian business, fashion, food and music would be showcased.
A special attraction would be the StateInvest pavilions where Indian states will present opportunities in infrastructure to Chinese companies.
Simultaneously, there will be an India-China hi-tech show to bring together Indian and Chinese companies engaged in high technology business on a common platform.
The CII, the Federation of Indian Chambers of Commerce and Industry (FICCI) and the National Association of Software and Service Companies (Nasscom) have sent a joint delegation here with the aim of doubling bilateral trade from the present $5 billion to $10 billion in the next five or six years.
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