Oracle targets SMEs for ERP
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Oracle targets SMEs for ERP

By agencies   |   Friday, 24 June 2005, 07:00 Hrs
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BANGALORE: With Information Technology spend by the Small and Medium Enterprises on the rise in India, Oracle has launched a new drive to push the special edition of its ERP tool to gain a significant market share.

Driven by the innovativeness and highly demanding clientele of SMEs in India, Oracle had launched a campaign across the country to target SMEs, especially in the garment and auto component sector.

With a potential 50,000 SMEs across the country, hardly 2,000 have implemented ERP tools to improve their business efficiency and the remaining vast number offer bright prospects for growth, Oracle India General Manager (Sales) Varanasi Ram Sharma told newspersons here today.

According to a market estimate, IT spending by SMEs last year was two billion dollars and the growth was significant when compared to the previous year. The increasing awareness among SMEs, especially in the automotive and garment sector, to tap vast potential for exports had forced them to take up ERP tools, he added.

Sharma said the ERP spending in India was estimated at around Rs 1,000 crore last year.

He said Oracle, based on the experience with SME sector, had come out with the special edition Oracle ERP solution-Oracle e-business suite Special Edition -- with the base price of Rs 20 lakh. The offering is the same as the ERP solution provided elsewhere in the world. Eight functionalities have been pre-configured in the solution to enable SMEs take up implementation at a much faster rate, he added.

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