Oracle embedded biz unit for Asia

By agencies   |   Tuesday, 21 March 2006, 08:00 Hrs
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BANGALORE: Enterprise software firm Oracle has announced the launch of an Embedded Business Unit (EBU) for the Asia-Pacific and Japan to penetrate the embedded systems market in the region.

The embedded systems industry last year generated $25 billion worldwide. For its FY-2005, Oracle's embedded systems revenues grew 60 percent worldwide and more than 200 percent in the Asia-Pacific.

Oracle India’s Managing Director, Krishan Dhawan said, “Embedded systems will ultimately enhance the end-user experience and allow Indian enterprises to build true innovation and competitive edge into their wares.”

With the phenomenal growth in both the production and consumption of technology products in the country, India has only scratched the surface in our applications of embedded systems, he added.

The Oracle EBU will focus on markets such as 3G mobile phones, smart phones, and personal digital assistants; home entertainment, home appliances and remote management; in-vehicle information systems; and telecommunications.

The company also announced plans for innovation labs to drive development and testing of embedded systems in China, India, Japan, Korea, and Singapore.

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