Online shopping at record high

By SiliconIndia   |   Tuesday, 29 December 2009, 05:57 Hrs
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Bangalore: The festival season has spurred lot of shopping around the globe. But there is one particular type of shopping which has broken all records, online shopping. According to ComScore, which tracks online activity, coupons, price cuts, free shipping, and special discounts helped push online sales to record-breaking levels.

"November marks the official start of the holiday shopping season as millions of Americans search for gifts and deals both online and in stores," said Jack Flanagan, Executive Vice President of ComScore Media Metrix, in a statement, according to CNET. "With nearly four out of five Americans online visiting a retail site during November, the Internet clearly represents an increasingly important channel for retailers during the holiday season and beyond."

The online metric firm said that toys, consumer electronics, and department stores each recorded online sales growth of more than 30 percent. ToysRUs sites led the toys category with an 82 percent jump in sales, representing 14.8 million visitors. Consumer electronics sites grew 32 percent month-over-month to nearly 53 million visitors in November. had nearly 25 million visitors - up 139 percent.

It is interesting to see that online shopping through mobile has increased too. An indication that mobile phones had achieved maturity for making online purchases was reported by eBay, which said that 1.5 million sales were recorded by cellphone users in recent weeks. Some of these mobile purchases were very big: a 1966 Chevrolet Corvette sold for $75,000 and a boat was purchased for $19,000.

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