Online Reputation, Marketing Services Come Of Age


ATL believes that in the absence of censorship of internet content, the need for internet reputation and marketing professionals would grow exponentially in the coming days.

Companies would either hire such professionals on their payroll or outsource their internet reputation and marketing to specialists, says an industry insider.

ATL has, in fact, developed several internet reputation and marketing programmes - each customized to suit the specific requirements of its clients. "We intend to capture the training and placement market as well as services market in the internet reputation marketing space," Kumar said.

Based on the analysis of requests of its small and medium enterprise customers, ATL has reached the conclusion that while Search Engine Optimisation (SEO) marketing and Social Media Marketing (SMM) are important for customers, the need for internet reputation and marketing is even higher.

ATL now offers a six-month, job-oriented course in online reputation management and marketing that spans 216 hours of theory and practicals, and covers technology, software, public relations, writing and communication, though technical skills are the key.

The programme is set for an October launch globally across all ATL centres.

It is a comprehensive course that prepares a student for all requirements of small and medium enterprise's online needs -- brand, reputation and leads.

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Source: PTI