Nippon starts service center in India

By siliconindia staff writer   |   Friday, 21 November 2003, 08:00 Hrs
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NEW DELHI: In its bid to provide seamless servicing to its customers in the multimedia segment, Singapore based NEC (Nippon Electrical Corporation) Asia Pacific Pte Ltd (NECSAP) has opened up its service center in India.

"This is the first time that an NECSAP authorized service center for NEC multimedia products is being set up overseas. This move of the company has been prompted by the fact that the demand for our multimedia products has seen an increase of more than two times over the past one year," informed NEC Multimedia product Group VP, Vincent Koh.

The India service center aims to provide comprehensive after sales customer care for the entire range of NEC multimedia products including LCD and CRT monitors, Plasma displays and projectors, repair work for home owners, corporations and government users alike. In addition to standard service level agreements, the center is also likely to provide a wide range of tailored service level agreements for different customers, based on their specific business needs.

"As of now, we have our Indian headquarters based at Delhi and our service center will have a branch in Mumbai. However, keeping in mind the length and breadth of the Indian market, we are also planning to have similar service centers at Hyderabad, Bangalore and Chennai in the near future," Koh added.

Within India, the company has a network of resellers being run by three of its national distributors – Mumbai based Solutions India, Hyderabad based Avico Discom and Delhi based Sight and Sound. "As we increase the level of comfort for our customers by having our service center, we are sure to increase our marketshare in the region. We know that if the market dynamics are good then we would be needing some more distributors to cater to this region," explained executive director for NEC David Ng.

At present there are 11 personnel at the service center, but as the company increases its servicing presence more people will be added on this front. "We have a strong team of about 97 people working at our service center in Singapore, this team will work in a coordinated fashion with the Indian team increasing our reach and efficiency in terms of servicing our clients. Our Singapore center has a spare parts capacity of more than $10 million and we think that it is more than enough to service a large clientele like India," Ng added.


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