National Instruments to expand India presence
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National Instruments to expand India presence

By SiliconIndia   |   Thursday, 17 February 2005, 08:00 Hrs
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BANGALORE: Austin, TX based National Instruments Inc., a $514 million measurement and automation major today said its Indian subsidiary would grow exponentially in coming years at a rate faster than any of its subsidiaries worldwide.

In line with the projected growth, the company announced that it would be significantly expanding its sales and marketing presence in India besides being more aggressive on channels.

Addressing media personnel, Victor Mieres, Sales Director, National Instruments Inc said, “ The Indian arm is the fastest growing market for National Instruments and we see the time as ripe for us to ride the growth the market is witnessing to take our local presence to next level here. We would also be increasingly investing in creating more awareness of virtual instrumentation here in India. We see this just not as beneficial to company but as catalyzing India’s striving to become a global R&D superpower which requires new generation measurement and automation technology and tools as key ingredients.”

Jayaram Pillai, Managing Director, National Instruments India said, “ The recognition as the fastest growing arm is just the beginning. With the knowledge sector exploding and the R&D base widening, India is going to explode as a market for measurement and automation in the coming years. Increased market presence, market awareness and penetrative channel would help us ride the growth.’’

“Our recent acquisition of Electronics workbench, a global design and test. Their flagship product, Multisim circuit simulation software, is widely used for electronic circuit design, board layout and electrical engineering training programs by companies and academic institutions including Sony, Boeing, MIT and DeVry. The growth of companies in this arena here in India means we have more to offer to our local customers here,’’ he added.

Elaborating on global paradigm shift in virtual instrumentation going mainstream, Victor Mieres said, “ Recent commercial technology allows for the development of synthetic instruments that can be configured in real time to perform various test functions. A single virtual instrument can replace numerous single function instruments thus reducing the logistics footprint and solving obsolescence problems. The future of test and measurement will see a shift to modular instrumentation with software-based configuration that customers can easily recognize and reuse.”



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