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Monster and Sify Renew Annual Partnership
By siliconindia staff writer
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Thursday, 23 December 2004, 20:30 IST
BANGALORE: Monster India, part of the worldÂ’s leading global online careers network Monster, has renewed its annual agreement with Sify. As part of the move to enhance its brand presence among high quality job seekers, Monster will continue its aggressive marketing efforts through SifyÂ’s online and offline channels.
"Sify’s greatest strength is its sheer reach through its network of Cybercafés and the strong presence among the NRI audience through its international news site Samachar.com", said Dhruv Shenoy, Vice President, Marketing, Monster Asia. "Our marketing activities on Sify have yielded significant dividends. I’m glad to say that they have been the lead contributors to our site traffic in the last one year".
"As per the independent research conducted by comScore Media Metrix, in the month of October 2004, Monster was the number one destination for job seekers in India. Monster and JobsAhead together attracted 113 lakh unique visitors, thereby establishing its NO.1 position among job sites".
"We are pleased to announce the extension of our exclusive job channel partnership agreement with Monster for 2005", said K. Sundararaman, Head Sales and Alliances, Sify Limited. "The two service providers have worked together for two years now and this extension reflects growing demand in the ‘jobs’ domain. Our wide audience reach through our Iway Cybercafés and our dial-up and broadband customer base, coupled with Monster’s leadership in the job search domain, will provide growth opportunities for both of us in the coming year".
"We understand the importance of long relationships in a nascent industry and strongly believe that our partnership is true testimony to the fact that the Internet as an advertising medium is growing".
The combined promotional activities include an exclusive Monster job channel on Sify’s websites, ad banners featuring text-links on Sify.com and Samachar.com, and a marketing presence across Iways’ Cybercafés network.