Microsoft launches search engine 'Bing'

Microsoft launches search engine 'Bing'

By SiliconIndia   |   Friday, 29 May 2009, 13:05 Hrs   |    13 Comments
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Microsoft launches search engine 'Bing'
Bangalore: Stepping up its competition against Google, Microsoft has reformed its search engine Kumo and launched it in new name, 'Bing'. Microsoft is still trying to strike a partnership with Yahoo to increase its stronghold in the search engine market.

There were many reports indicating that Microsoft is planning to invest $80 million to $100 million in ad campaign to promote Bing. Microsoft declined to comment on the report. "We would have what I would call a big budget, big enough that I had to gulp when I approved the budget," said Microsoft Chief Executive Steve Ballmer, who unveiled Bing at a technology conference in Carlsbad, California.

The competition won't be easy at all. Last month, Google took 64.2 percent of U.S. Internet searches and handled 9.5 billion out of a total of 14.8 billion searches. Yahoo was on second spot with 20.4 percent of searches followed by Microsoft at 8.2 percent according to a firm comScore.

Microsoft agrees that it won't be expecting too much in first year. "My time frame is lots of years. I don't have a specific forecast, but this is lots of years," said Ballmer.

Microsoft is calling its search engine a 'decision engine' because it will automatically pull out close relevant search. For example, a search on a type of car will bring up search options such as 'problems,' 'reviews' and 'dealers,' the most likely places a Web user will want to go from the initial search. Other features include getting directions to locations, and the ability to hover over a search result to see more information, without having to open a new link.

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Reader's comments(13)
1: Get this invasive SOB off my computer. It cannot be removed Microsoft has done it again . Forced something on me (us) that we don't need or want./.. How can I cancel this virus ?
Posted by:Jim Sunday - 11 Sep, 2009
2: Welcome to Latest and accurate technology. BING is the powerfull one and lot of people started using it even in beta stage became old and people fedup using that.
Posted by:Sree rajkumar, - 02 Jun, 2009
3: realy Good........
But It should be different from the Google search engine,with more new features.
Posted by:Jatin - 31 May, 2009
4: About time. It will be a good competition I hope
Posted by:Mihir - 29 May, 2009
People will be ignorant abt this...they will search bing in google...:)
Sreejith Vijayan Replied to: Mihir - 29 May, 2009
No..BING search algorithm is fully optimised and it gives 100% correct search results, google algorithm is old and legacy and people slowly moving to BING now..
Jason Replied to: Sreejith Vijayan - 02 Jun, 2009
Hmmm.. Tats a nice comment Sreehith:-) "Googling" becomes a magic word these days..

But bing may come in the race in future. Lets see:-)
Rajesh Kumar Replied to: Sreejith Vijayan - 29 May, 2009
Expecting to break the domination by Google
viju Replied to: Rajesh Kumar - 29 May, 2009
Talking about dominance of Google whats wrong if Google remains leader in this market as a end user we shouldn't bother who is dominant rather we should look for good features (after all we are not paying for using Google's services) :)
Shreenivas Replied to: viju - 01 Jun, 2009
Well who are apreciating Microsoft for Bing actually google had already planned for updating its search engine so that it will give suggestions and all kind of stuff which Microsoft is saying Bing will provide. And google had already started working on it. And it is based on Discrete algorthims. I can't tell you more right now but I had seen a video on one of the forums and it was awesome.

Don't know when the MS guyz will stop stealing the ideas.
Abhi Replied to: viju - 31 May, 2009
I tried Bing but let me tell you guyz it is no where going to touch what google is planning. The google plan is out of the box.
Abhi Replied to: Abhi - 31 May, 2009
Search engine is meant to provide good search results for user queries
with the Google I find my answers in first page most of the time so why do we need Bing.

Shreenivas Replied to: Abhi - 01 Jun, 2009
s..the difference between LCD monitor and CRT monitor...same as BING and Google...BING is latest with latest technology with latest accurate results..and google is old now.
Nancy Replied to: Shreenivas - 02 Jun, 2009