MarketShare Partners receives investment from Elevation Partners

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Los Angeles: MarketShare Partners (MSP), marketing analytics firm, has announced that private equity firm Elevation Partners has made a minority equity investment in the Company. The terms of the investment were not disclosed.

Privately held MarketShare Partners has developed a suite of proprietary software solutions that enables companies to determine how best to target the 21st Century consumer. MSP evaluates the key drivers of a company's business, such as macro-economic factors, product innovation, industry and client-specific data as well as brand buzz to help them make smarter decisions regarding where to most effectively spend their marketing, sales and promotional dollars.

By combining advanced analytics and the latest in statistical modeling, MSP's technology helps companies improve the effectiveness of their sales and marketing strategies. MSP is the only company of its kind that is able to truly evaluate the effectiveness of search, display and social media and their impact on traditional forms of advertising, as well as their combined effects on tangible outcomes such as sales.

Founded in 2005, MarketShare has helped companies of all sizes enhance their advertising and sales programs, including many of the world's most recognizable brands such as Charles Schwab, Electronic Arts and Mercedes-Benz.

Commenting on Elevation's investment, MarketShare Partners' co-CEOs Wes Nichols and Jon Vein said, "Our partnership with Elevation Partners will clearly be a catalyst for our continued expansion. Given the current economic environment, our ability to help companies maximize their marketing efficiency and optimization, as well as overall resource allocation, gets timelier by the day. Elevation Partners' expertise in media, marketing and entertainment makes them the right partner for us as we bring next generation technology to the world of marketing and media measurement."

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