Magic Software consolidates operations in India

By siliconindia staff writer   |   Wednesday, 23 June 2004, 07:00 Hrs
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BANGALORE: Magic Software Enterprises (Nasdaq: MGIC), a leading provider of state-of-the-art business integration and development technology tools today announced that it has strategically realigned its operations in India to facilitate the expansion of sales and marketing activities and growth of market share.

"In addition to our ongoing R&D activities and base of operations that we currently have in Pune, India represents a key growth market for Magic Software," said Meir Koren, regional sales manager of Asia Pacific, for Magic Software. "“The realignment of our Indian business unit provides many opportunities to leverage our technical and domain expertise to local customers and it is our intention to significantly increase our current partner base here.”

“We are pleased to bring the full range of our development and integration products and service portfolio to India's rapidly expanding business community,” added Koren. “Our products enable companies to keep up with rapidly changing business dynamics while maximizing existing IT investments.”

The company has two products in its portfolio for the Indian market, eDeveloper for application development and iBOLT for business integration. The products provide features and functionality that can directly translate into tangible business benefits. These include powerful new integration facilities, service oriented architecture for composite application development, new standards-based messaging, advanced XML component functionality, enhanced functionality for the development of Web Services and improved support for interfacing with and deployment in J2EE and .NET architectures.

Nitin Bhosle, General Manager, Magic India said, "We continue to enhance and expand our services to ensure that we meet our customers' demands for services and support that will assist them in effectively managing their business operations. Our products provide customers with the framework to rapidly and easily integrate with their existing systems and applications.”

Magic Software already has over 1000 customers in India using the eDeveloper environment to build business applications. These customers have the added advantage that they are able to leverage the excellent technical resources available in Magic’s local Indian research and development center.

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