MS road map for retail strategy

By agencies   |   Monday, 24 October 2005, 07:00 Hrs
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NEW DELHI: In order to strengthen its presence on the small and medium business space with a new licensing program that will bring down the purchasing cost of software, Microsoft India is eyeing the consumer segment.

The company is sketching a road map for retail strategy, as a part of developing demo centers or outlets for consumers to get hand-on experience of the company’s technology.

Announcing this, the company’s Managing Director, Neelam Dhawan said, “The idea is to enable people to come and experience Microsoft technologies. We need to reach out to the consumer and we will work out a strategy to do that.”

The centers would target at the consumer segment, in particular the home user, and could be implemented through a partnership model. Stating that devices such as digital cameras and phones are changing the way people use technology, she said, “I believe that in course of time the first PC that an individual uses may be his phone. So what we want is to highlight what kind of experience a consumer gets on the phone with Windows Operating System. That's again about a consumer experience.”

"As of now the PC is becoming the hub where photo, music and video clippings will reside. We want to give the consumer the ability to put all these things together,” she added.

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