MAQ's MarketingQ to serve as cost cutting solution
By siliconindia staff writer | Monday, 21 June 2004, 07:00 Hrs
BANGALORE: Mumbai based MAQ Software has introduced a comprehensive software suite specially designed for the marketing departments of various corporates. This suite called the MarketingQ is the only product of its kind in India targeted towards cost reduction for marketing departments. Marketing Q introduces Comprehensive cost Cutting Solutions software to enhance the profitability of companies. This software solution saves 15%-30% on sourcing of marketing & advertising material. It is targeted at customization for banking, financial services, technology, advertising and media domain. This suite includes an e-procurement solution, campaign cost management solution, media archive solution and all India vendor-directory for marketing and advertising vendors. This XML Web Services based solution has been selected by Microsoft India as part of ISV program (promising products from India are nominated to this category by Microsoft). MarketingQ can easily help corporates save over 8-10 lacs in the first year itself. It has helped Microsoft, US save around 20% of their marketing department expenses.