Lenovo to foray into consumer PC segment
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Lenovo to foray into consumer PC segment

By agencies   |   Thursday, 29 December 2005, 08:00 Hrs
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BANGALORE: Chinese personal computer major, Lenovo, which hitherto focused on the commercial PC business in India, proposes to tap the consumer segment over the next few quarters. In India, the consumer segment accounts for some 33 percent of the overall PC market.

Announcing their plans for the Indian market, Lenovo India’s General Marketing Manager, Rahul Agarwal said, “Though we have not finalized a date as yet, the foray would happen soon. We are planning to introduce Lenovo branded PCs and notebooks for the consumer segment.”

At present the company sells IBMs ThinkPad and ThinkCentre series of notebooks and desktops in India. Lenovo would utilize the assembly plant in Pondicherry to assemble its own products to cater to the consumer segment. The production capacity of Pondicherry unit could be scaled up from 0.6 million to 1 million units per annum with a minimum modification, Agarwal said.

Lenovo's market share stands at 14.8 percent in the commercial desktop value of shipments by vendor in Q3-2005 in terms of end user revenue and at 28.4 percent in the commercial notebook value of shipments by vendor in terms of end user revenue for Q3 2005.

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