Laptops dominate IT advertising

Laptops dominate IT advertising

By SiliconIndia   |   Monday, 17 March 2008, 13:13 Hrs
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Chennai: Laptop makers are letting no opportunity go off when it comes to selling their wares. A newsletter from AdEx India, a division of TAM media research, says laptops formed a 43 percent of overall information technology (IT) sector advertising on TV during 2007.

At the top in a list of advertisers in this segment was Acer India with a 17 percent share. Acer has signed on Hindi film star Hrithik Roshan to endorse its range of laptops. Close on its heels were IBM (16 percent) and HCL (14 percent). Shah Rukh Khan-endorsed HP India, featured fourth at 10 percent share in the category.

Seven of the top ten IT brands launched on TV last year were laptops - three Acer brands and one each of Lenovo, LG, HCL and Compaq Presario. Overall IT spending on TV ads grew by 22 percent in 2007. However, the newsletter did not share the exact amount spent. About 26 percent of ads were focused on corporate image building and 9 percent on desktops. IBM accounted for 60 percent of all corporate image advertising.

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