Internet drives direct selling biz in India
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Internet drives direct selling biz in India

By SiliconIndia   |   Tuesday, 30 June 2009, 09:02 Hrs   |    3 Comments
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Internet drives direct selling biz in India
Bangalore: The revenue of 3,500 crore direct selling industries in India has moved up after going online. The internet has made life easier for its 15 lakh distributors. The direct selling industry is expected to touch 15,000 crore by 2012 and is growing at 25 percent per annum.

"Our online business has grown five times since its re-launch in September last year," said the Managing Director and CEO of Amway India, William S Pinckney. Amway India established the first phase of its online presence in 2006 and in September 2008 it has launched its completely revamped e-commerce site.The first phase of the company's e-commerce initiative permitted its distributors or business owners to maintain a record for the business transactions happening in a particular month or months. And, in the second phase the distributors are allowed to order products online. Finally, in the third phase a website makeover made it more consumer-friendly to surf through the product catalogues and place orders online.

Other companies like Avon have also launched its online channel so that it becomes easier for a person to leaf through the company's latest brochures and products. "An interesting feature we have introduced is virtual makeup on an online model, which makes it easier for consumers to pick a color of their choice of lipstick, eyeliner or mascara," told Sebastian Bako, Managing Director of Avon Beauty Products India to Deccan Chronicle.

Apart from the online selling, these companies are also planning to go ahead with the online training and allow its sales force to place their orders online.

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Reader's comments(3)
1: Be alert about Amway. A illegal money circulation is being promooted by Amway in the guise of products. The Hon'ble High Court of AP held in its lengthy judgement vide WP No.20470 of 2006 that the scheme of Amway is an illegal Money Circulation Scheme. Recently a Public Interest Ligitation against Amway to stop its camouflaged Ads in TVs and News papers were admitted by Hon'ble High Court vide WP No.11381 of 2009. Please save public and spread this news.
Posted by:Legal Scan - 13 Aug, 2009
2: will someone tell, show, me how to open up a self-trading stock/share trade account. i can buy/sell China stock on the NY exchange, but I cannot trade in any Indian companies from here in Canada. Particularly, I'd like to trade using my Rupee account in India.
Posted by:anthony - 30 Jun, 2009
3: It is creating huge employment in the sector.
Posted by:Akash - 30 Jun, 2009