Interesting Facts About Your Favourite Cuisine, Pizza

Delivery in 30 minutes, otherwise free!

The World’s second-largest pizza chain Domino’s Pizza is much known for its 30-minutues pizza delivery challenge. If the delivery is not done within the given time of thirty minutes, the customer would get his pizza free. Domino’s has always made a much positive approach on their advertising strategies when compared with other competitors. But, the multi-billion-dollar company’s fame gaining method couldn’t continue its successful journey when their pizza delivery boys met with several accidents while rushing to make the delivery on time. The scheme initially began in 1973, but was constantly interrupted with major accidents which were caused by Domino’s delivery drivers. This advertising strategy brought quite a negative impact in the eyes of its customers. The policy was back again in 2007, for selected countries like Colombia, India, Malaysia, Vietnam, Singapore, and Turkey.

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