Infosys targets sub sectors to address large market
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Bangalore: Infosys Technologies is targeting verticals such as retail, healthcare, insurance, energy and utilities, transportation and logistics as part of its initiative to address a larger market. Sanjay Purohit, Head of Corporate Planning, Infosys said, "We are fine-tuning our strategy to get deeper into the sub-segments of these verticals. There is a gold mine if you dive deeper into verticals such as retail and healthcare. Now we are trying to deepen our capabilities into the finer segments." Infosys has already built solutions such as 'Shopping 360' for retail sector and 'iTransform' for healthcare vertical as part of such an initiative. Shopping 360 is a platform that delivers real time visibility in in-store activities that aims to enhance the business performance. Launched in June, the iTransform product suite helps the healthcare players and providers to manage transitions to the 5010 version of the HIPAA (Health Insurance Portability and Accountability Act) standard transaction and ICD-10 (International Classification of Diseases-10) coding systems. The company is also building a solution for the communication and media industry that helps players to optimize the digital assets. Infosys' investments are going more and more into building domain competencies, capabilities, align different capabilities. Purohit said that the company was designing and building more such solutions for the sub-segments without disclosing details. Infosys has identified five strategic areas including transformational deals, large outsourcing deals, new engagement models as well as execution and talent management that will help to transform the company. The new engagement models include developing IP (Intellectual Property) based solutions as well as outcome based pricing models.

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