India's Mobile-VAS Market To Double To $9.5 Billion By 2015: Wipro


Domestic mobile operators could focus on providing better network and connectivity and global operators could increase their base by testing new VAS offerings in the Indian market, the report said on the opportunities for different participants in the Indian MVAS market, the report said.

Content and VAS technology could focus on the consumer experience and developing personalized content and original equipment manufacturers could innovate with lost cost Smartphones and mobile devices to drive penetration, it added.

The research focused on the mEducation, mEntertainment, mFinance and mHealth application areas and found that there is pent up market demand from consumers for sophisticated mobile services in India.

The report said to realize the market's full potential, the industry requires a collaborative effort across mobile network operators, telecom equipment vendors and mobile service content providers.

"So far, this market has been hampered by a lack of services innovation," said Dr Subho Ray, President, IAMAI.

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