Indian urban students are digital natives

By SiliconIndia   |   Friday, 31 July 2009, 02:51 Hrs   |    3 Comments
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Indian urban students are digital natives
Bangalore: Home is the most preferred choice for accessing information on the web in India. Although, Bangalore and Delhi have the highest PC penetration, Chennai tops the internet usage from home with 75 percent of its residents accessing the web from home. Among mini metros, Ahmedabad (63 percent) leads in internet access at home.

In the 'Web 2.0 survey' conducted by Tata Consultancy Services among around 14,000 high school children, it was revealed that the new generation has shifted its social and academic life online. "The TCS Generation Web 2.0 survey confirms that today's students are shifting their academic and social life online and embracing the digital world as true digital natives," said S. Ramadorai, Chief Executive and Managing Director of TCS.

The survey was conducted across 14,000 high school children between the age group of 12-18 in 12 cities across the country. It said about 80 percent of the students surveyed have access to mobile phones and have embraced Web 2.0 tools like blogs and social networking sites. In fact, Kolkata (24 percent) tops internet access from mobile.

In the mini metros, cyber cafes are the primary access points, and Cochin (65 percent) tops this category. Internet access from school is highest in Delhi and among mini metros, Ahmedabad leads in internet usage from school.

Among other findings of the survey, it was found that Bangalore has the highest ipod/digital music player penetration nationally. Also, U.S. is the most preferred destination among student with at least 40 percent wanting to go there.

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