India Product Management Association launched

By SiliconIndia   |   Tuesday, 30 November 2010, 04:37 Hrs   |    1 Comments
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Bangalore: A first of its kind non profit organization called the India Product Management Association (IPMA)has been launched for product management and marketing professionals and anyone interested in product management across diverse sectors in the IT industry. The launch was announced at the IIM-B's Management Development centre.

The charter of the association includes fostering better product design and innovation capability as well as catalyzing product management talent in India, including emerging domains. The association will work towards growing local product ecosystem and help bridge the talent gap, thereby creating a platform for professionals, educational institutions, institutions and organizations.

Speaking at the launch of IPMA, Ravi Padaki, Founder, IPMA said, "Product Management and Marketing as a function and the role of Product Managers are gaining significance among organizations that are aiming to develop strong products for global markets. The IPMA aims to be a product and technology community driven organization to share the best practices of Product Management and Marketing"

IPMA has plans to create chapters in major product hubs across India in places like Pune, Hyderabad and Delhi.

There is a great deal of ignorance when it comes to product management in India. While universities are just beginning to look at teaching Product Management courses, business analysts in service companies just collect the requirements from clients and build exclusive solutions. This is not research or what the customers want.

In this scenario, the creation of an association like IPMA will do great good to the Indian product management ecosystem. Sharad Sharma, NASSCOM Product Forum Chair said about IPMA, "India Product Management Association is a much needed catalyst to bridge the talent gap in Product Management and marketing that is so critical to the growth of the product eco-system in India."

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