India is a Promising Market for Facebook, Says Sandberg
Sandberg, who worked in India during the initial days of her career for a World Bank project in 1991, connecting the next few million Indians, is top of her agenda in the coming years. "India is a very promising market with very active Facebook users," she noted, adding Facebook wants to grow through partnerships with cellular operators, handset makers, brands, non-government organizations and the government.
Meanwhile, Sandberg expressed her regret towards the findings of Facebook's psychological experiment in 2012. "We communicated really badly on the study and we regret the way this got communicated. This was a one-week study a long time ago and it was like any product, testing different aspects of a product so that we can provide a better news feed experience and the communication on it, and how that was interpreted was horrible," said Sandberg, stressing that Facebook is not a company that produces content.
"We're just trying to give you the best of what you see. None of this has a political point of view or is motivated," she added. Sandberg claimed Facebook takes privacy very seriously. "It is the hallmark of our service; it is the underpinning of our service."
Sandberg, who met many small and medium enterprises during her ongoing visit to India, said there are about 900,000 SMEs on Facebook in India compared with 30 million globally. "For them, Facebook is the best platform to connect with potential customers. Some percentages of these SMEs are paying for the page product. This explains the impressive growth here. Business here contributes globally," she said, adding Facebook wants to 'enable commerce' by helping SMEs to find customers and expand their business, which in turn helps Facebook grow, over $2 trillion Indian economy has immense potential to create jobs and drive growth, especially with its huge base of small and medium businesses.
"We want to ensure that access to Internet is faster, better and cheaper. We are making serious investments," said Sandberg, adding that Facebook's mission is to help people across the globe "connect and communicate".
In the financial year ended March 2013, Facebook's India unit had revenue of Rs 75.64 crore a 68 percent jump from the previous year's 
45.06 crore, according to data by Registrar of Companies, Ministry of Corporate Affairs.
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