IIM students show interest in green IT

By SiliconIndia   |   Wednesday, 30 December 2009, 05:54 Hrs   |    3 Comments
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Ahmedabad: At a time when companies around the globe are adopting green IT to save energy and cost, students from Indian Institute of Management (IIM) - Ahmedabad are also getting attracted towards this emerging segment. Vishal Zinjuwadia is among several other Post Graduate Programme for Executives (PGPX) students at IIM-A, who are opting small firms involved in green technology, while most of the students prefer to do projects with major brands, reports Times of India.

For some these students, green technology was an area of interest, while for others it was a prospective business venture. Green IT is one of the new-found areas of interest among the batch of executives who have returned to B-school after spending several years in the industry, with work experience ranging between six to 20 years.

For example, Zinjuwadia has several years of work experience in the U.S. handling energy management in data centers and he explore the sector in India. "The company that I did a project with is a start-up that makes centralized software for managing energy used in computers in offices. I made the 'go-to-market' plan for the product, including communication, pitching, selling and pricing," said Zinjuwadia.

Dheeraj Chopra, who is an IT employee, is another example. "As part of my project, I was doing an industry analysis for my client in solar space. It included a market study of products and technology available, requirements for setting up a company - present market scenario and the alternatives available," said Chopra.

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