IBM Helps Godrej Meet Real-time Customer Demand


“As our business continues to grow, we need a comprehensive supply chain solution to improve data visibility across the organization for better agility and control,” explained Subrata Dey, Executive Vice President – IT at GCPL. “IBM helped us to build a technology solution to gain real time insight into our supply chain, setting us up to successfully continue our expansion.”

“When organizations expand globally, the level of complexity in managing an efficient, integrated enterprise also grows, creating significant challenges for companies like GCPL that are driving toward global leader status,” said Kamal Singhani, Partner, CPG, Retail & Smarter Commerce Industry Leader, Global Business Services, IBM India/South Asia. “GCPL required the right mix of strategy, technology to create the most efficient and effective supply chain, and we are confident that our holistic approach will help the company continue its already successful growth journey.”

The solution also helped GCPL to simplify IT complexity, while increasing productivity and visibility. GCPL has effectively integrated the company’s operations centers located in India, Sri Lanka, Bangladesh, Argentina, Indonesia and South Africa.

“We're delighted to be part of this solution that improves our agility to serve customers through increased supply chain efficiency and flexibility in an ever changing competitive environment," added Dr. Rakesh Sinha, Chief Operating Officer at Godrej Consumer Products.

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Source: Business Wire India