Hong Kong launches offices to tap Indian biz tourism
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Hong Kong launches offices to tap Indian biz tourism

Friday, 28 November 2008, 12:01 Hrs
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New Delhi: The global economic meltdown might have hit Indian tourism but the focus of Asian travel trade is still on India.

The Hong Kong Tourism Board launched its "Meetings Exhibitions Hong Kong (MEHK)" office in the capital Wednesday and in Mumbai to tap the rapidly-growing MICE (Meetings, Incentives, Convention and Exhibition) tourism segment in India.

According to projections by the Tourism Around the World, Global News For Tourism, MICE and Exhibitions bulletin, the MICE segment in India has been growing at 15 to 20 percent annually.

The office will provide one-stop support to MICE organisers in India by offering business building facilities, holiday itineraries, marketing support, infrastructure, advisory services and value-added products and services customised to meet different needs, event logistics facilitation and quality experience.

The HKTB chairman James Tien said with 14-day visa-free travel facility for Indian passport holders and additional flights between the two countries, Hong Kong could become a popular MICE destination for Indians.
Source: IANS
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