Jabong, one of the online fashion retailers while admitting the attacks also said that suck attacks hardly have any impact on their business. Praveen Sinha, Co-founder and MD of Jabong said, "The identified sources of attacks have been both foreign and Indian servers. Our teams have always been receptive to mitigate any such spells,” reports ET. On the other hand, Flipkart declined to put a light on the attacks.

Samuel Sathyajith, country manager — India and SAARC at Arbor Networks exclaimed, "Trends we are seeing targeting Indian e-commerce include NTP Reflection DDoS attacks ranging from 20 - 60 Gbps for duration of 45 to 60 Mins."

According to Wikipedia, a reflection attack is a method of attacking a challenge-response authentication system that uses the same protocol in both directions. That is, the same challenge-response protocol is used by each side to authenticate the other side. The essential idea of the attack is to trick the target into providing the answer to its own challenge.

At present, there are over 2.5 crore online buyers and more than 21.3 crore internet users in the country, according to IAMAI.

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