HP open sources Snapfish after 10 years

By siliconindia   |   Monday, 29 March 2010, 07:18 Hrs
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Bangalore: HP has announced that it will open Snapfish, its application programming interface (API) to allow creative individuals and businesses to be part of the evolution of its leading online personal publishing service. HP decided to make it open source in celebration of 10th anniversary of Snapfish.

Snapfish Publisher will allow designers, developers and printing partners to reach more than 85 million registered users through the worldwide Snapfish network, while delighting new and existing consumers with a broader yet more specialized portfolio of customizable options that meet a myriad of creative needs and personal preferences. When Snapfish Publisher officially launches this summer, it will serve as a platform for individuals and companies to market and sell their creative designs, merchandise and services. This enables content contributors as well as Snapfish to capture a greater share of the more than $1 billion market for online photo ordering projected in the United States this year, of which more than 60 percent will consist of photo merchandise.

"We've had an incredible 10 years building a global family that has chosen Snapfish to share, preserve and print their memories in fun, easy and imaginative ways," said Ben Nelson, General Manager, Snapfish, HP. "This year, we're rewarding our customers and opening the doors to new audiences by empowering designers and developers to go beyond photos and be part of the future of Snapfish. We are propelling personal publishing to new creative heights by making Snapfish the place that is both inspired and developed by its members."

"By opening its API, Snapfish has the power to differentiate itself in an increasingly competitive market by giving consumers expanded creative choices that go way beyond photos," said Alan Bullock, Associate Director, Internet Imaging Trends, InfoTrends. "Snapfish Publisher has the potential to be a game changer for the industry, fueling growth for Snapfish as well as artists and designers around the world."

In addition to enabling sales across its vast member base in 22 countries, Snapfish will reward content contributors with a competitive business model, cross-promotion in various marketing channels and a "crowdsource"-inspired interface that features best-selling designs most prominently.

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