Growing Smartphone Users In India To Help App Market: Xcube Labs
India, that has the world’s second largest mobile phone user base, saw dip in feature phone sales for the first time in the July-September quarter as smartphones continue to capture the consumer interest.
According to a report by CyberMedia Research (CMR), mobile handset shipments grew 10.9 per cent to 62.9 million units during July-September 2013. Of the total, 51.8 million units were feature phones, while 11.1 million were smartphones.
On growth of 3G in India, which will help the mobile apps eco-system, Lingam said: “Once smartphones started getting traction in advanced nations, 3G data consumption really took off and we expect a similar projection in the case of India as well. Industry projections measure 3G adoption to be at 250 million by the end of 2016.”
On the back of these trends, Xcube sees a great opportunity for users to initially use popular utility and entertainment apps such as whats app, angry birds etc, and then move to local content and entertainment, he added.
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