Gmail, Facebook accessible on cable TV!
Logic Eastern, a Noida-based manufacturer of cable infrastructure, has developed special set-top boxes which come with an in-built patented hardware that enables connection to Gmail, Facebook and YouTube. The company has made possible two-way flow of data - from websites to cable operators to consumers and return by using the existing cellphone technology.
The company has installed large servers which download Gmail, YouTube and Facebook pages on behalf of its subscribers and pushes them on to their television screens. For now, consumers can access this service with a special remote control. However the company is developing a wireless keyboard that will be given along with the set-top boxes. Also, apart from the remote control, consumers can use their mobile phones to surf channels or access these websites.
Logic Eastern has already deployed 60,000 such set-top boxes across South Delhi, Mumbai, Bangalore, Nagpur, Bhubaneswar and Jammu. The company has roped in ICICI as an investor. It has bought a 20 percent stake, which is helping Logic Eastern monetise these services that even existing Internet Protocol Television (IPTV) companies and the Direct-to-Home (DTH) operators have not been able to achieve.
"We believe it will be critical for cable operators to differentiate their services by leveraging the massive bandwidth that their cables take to each home. This is something that even DTH cannot do," says Vineet Wadhwa, Chief Technology Officer and Promoter of Logic Eastern. Instead of value-added services, the company prefers to call them 'enhanced services.' But how safe is accessing your email via cable? It is as safe as logging on to the internet on your home computer or laptop, says Wadhwa.
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