Ghajini set to woo gaming enthusiasts

By SiliconIndia   |   Tuesday, 30 December 2008, 06:51 Hrs   |    3 Comments
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Ghajini set to woo gaming enthusiasts
Mumbai: Eros international in joint collaboration with FXLabs Studios, launched India's first 3D PC Action Game based on Aamir Khan's latest Bollywood movie, titled 'Ghajini - The Game'. The game will be distributed by Eros International in both Indian and international markets.

'Ghajini' is a third person action game, and features recreated movie locations and scenes in 3D providing gamers with actual movie sets to make an authentic gaming experience.

"Eros International and FXLabs will hopefully be the first in creating a new line of games that leverage big movie titles and stories. The interactive Ghajini PC game is another way of delivering on that promise," said Biren Ghose, Executive Director, Eros Pictures.

"We are thrilled to launch this 3D PC game based on a Bollywood movie. Our aim is to extend the movie experience through our game to all fans globally. Eros has a wide network globally, which will enable us to reach out to all target audiences across the globe," said Sashi Reddi, Founder and CEO, FXLabs.

"Movie based games are common in Hollywood but have not yet been exploited in the Indian film industry. We believe Eros' initiative in this sector will help grow this market and provide additional form of entertainment to Bollywood fans," said Sunil Lulla, President, Eros India.

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