Ford India enters SUV segment with 'Endeavour'

By SiliconIndia   |   Thursday, 25 September 2003, 07:00 Hrs
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CHENNAI: Ford India has entered the sports utility vehicle (SUV) segment of the domestic car market by rolling out its globally popular SUV "Endeavour" at its manufacturing facility on Wednesday.
"The Endeavour's roll out is a major milestone for Ford's operations in India as it marks our entry into the growing SUV segment," Ford India's managing director and president David Friedman told reporters on the occasion.

He said the vehicle would be shown in dealerships across the country from October and the deliveries would commence from November. The price of the vehicle is yet to be fixed.

Ford India's vice-president (marketing, sales and service) Randy Shockley said Endeavour offered a superior combination of SUV looks, handling and performance with a tough exterior styling typical of Ford's SUV heritage.

Endeavour is powered by a 2.5 litre turbo charged and inter-cooled diesel engine.

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