Thiruvananthapuram: City-based technology company Flytxt Wednesday launched the latest version of its mobile marketing platform, Neon, which is more agile and effective than existing systems.
With Neon, mobile operators can run from a single web desktop closed loop marketing campaigns within minutes without the help of IT specialists. It will enable customers to generate incremental revenue through high-impact mobile marketing campaigns, according to Flytxt group CEO Vinod Vasudevan.
"Neon automatically manages and intelligently maximizes the return of all marketing impressions and at the same time increases customer satisfaction as communication frequency limits are automatically and centrally enforced," said Vasudevan.
Thomas Schuster, co-founder and senior vice president, said existing marketing systems took days or weeks to draw in necessary subscriber intelligence, design, run and analyse campaigns. Neon addressed these challenges and shortened campaign cycles, he added.
Flytxt pioneered mobile marketing business with successful projects such as "Orange Wednesday" and "Cadbury Txt 'n' Win". Major mobile operators and media companies across Asia, Africa, and Europe deploy its platform.
Flytxt has presence in New Delhi, Mumbai, London, Cape Town and Frankfurt.