Fly launches cheap dual-SIM phone, V-180 DS

By SiliconIndia   |   Friday, 29 January 2010, 10:10 Hrs
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Fly launches cheap dual-SIM phone, V-180 DS
New Delhi: Fly Mobile, one of the pioneers in dual-SIM phones in Europe and a brand owned by the Meridian Group, headquartered in UK, today announced the launch and availability of its all new Fly V-180 DS, a sleek dual-SIM phone with digital camera and Bluetooth in India. The Fly V-180 DS is now available in over 17000 select mobile retail stores across 145 cities in India at an attractive price of 2539.

According to Prem Kumar, Chief Executive Officer, Fly Mobile (India Operations), "We at Fly Mobile have broken the price barrier yet again. Our mantra for success is to offer as much value to the customer as we can. This is precisely why our mobile phones are loaded with features and not on the price front. We are committed to bring forth technologically innovative products and considering the high quality preferences along with the pockets of the consumers, the Fly V-180 DS handset is priced very reasonably."

Besides the price advantage that this dual-band handset with digital camera and Bluetooth has over the competition, some of the other features that make this phone an excellent buy include video record and play, audio player, wireless FM, FM schedule recording, sound recorder, 1200 mAH battery for 260 hours standby time and 9 hours of talk time, internal memory of 250 kb and expandable memory upto 4GB, phone book that can store 800 contacts, menu and texting in Hindi and English language, 1.8" TFT screen with 65k colours, call black listing feature, torch, screen switch effect, USB charging and mass storage (i.e. can be used as a flash drive as and when required), photo caller ID, MMS/WAP/GPRS support and mobile tracker.

"It is our constant endeavour to capture not just the requirements but also the aspirations of the users through continuous consumer research. These inputs are then incorporated into our products as features. All of this is possible only because we have our very own design and development facilities involved in incessant innovation enabling us to come up with superior products at unbelievably affordable prices. Of course, it also sets us apart from brands that are merely traders in cheap imports. As a result, people are increasingly relying on Fly mobile phones to stay connected," elucidates Kumar.

Fly Mobile is positioning this phone at the metro and mini-metro users along with those in the SEC A & B class towns. For this handset, Fly Mobile shall be focusing on youth in the age bracket of 18 to 35 years of age (young college and office going youth) who generally like to maintain two mobile numbers and want a phone that's high on features and style yet low on pricing. The digital camera in the phone allows them to simply click what they like and share the same amidst their friends using Bluetooth.

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