Firms target Gen-next, hiring goes interactive

Tuesday, 30 March 2010, 02:31 Hrs   |    2 Comments
Printer Print Email Email
Firms target Gen-next, hiring goes interactive
Trivandrum: With companies preferring novel methods to choose the right candidates, reaching out to the net-savvy, socially-networked youth through interactive, problem-solving methods that are appreciated by the younger generation, reports Joe A Scaria of Economic Times.

Novel methods in hiring are being tried across sectors, but one that caught attention in recent times was the case study method that Pepsi deployed, in association with Contests2Win, inviting top B-school students to crack a marketing problem. The short-listed teams were offered the sop of flying to its New York headquarters to make their video presentations, and of course being offered placements.

Raj Menon, COO of C2W says, "Companies are realizing that consumers are no longer mere audiences, but they are co-creators of the brand, and that satisfied customers can actually help proliferate and amplify the image and reach of the brand concerned." Menon says more companies are getting hooked on to such novel hiring methods, which gives them a better "touch and feel" in recruiting candidates rather than the traditional method of visiting different cities, scanning mark sheets and making a choice largely based on academic performance.

US Indian
Facebook-owned photo messaging app Instagram has launched the beta version of its in-app sh..
Google Pixel and OnePlus smartphones are catching up and giving stiff competition to Samsu..
Startup City
Youth are leading India's start-up ecosystem where the median age of founder-entrepreneurs..
"Game of Thrones" author George R.R. Martin doesn't want season eight to be the final chapter of "..
Wiley, a global leader in research and education has announced a series of blended learning progr..
The Reserve Bank of India injected a total liquidity of Rs 2.98 lakh crore in the market in 20..
Facebook-owned messaging app WhatsApp is still developing its previously announced "Vacatio..
The Pentagon has selected Microsoft and Amazon Web Services (AWS, the cloud computing arm ..
Enterprise IT
Taking on streaming giants like Netflix and Hulu, Walt Disney Co. has announced it will laun..