Firms target Gen-next, hiring goes interactive
Tuesday, 30 March 2010, 02:31 Hrs | 2 Comments
Novel methods in hiring are being tried across sectors, but one that caught attention in recent times was the case study method that Pepsi deployed, in association with Contests2Win, inviting top B-school students to crack a marketing problem. The short-listed teams were offered the sop of flying to its New York headquarters to make their video presentations, and of course being offered placements.
Raj Menon, COO of C2W says, "Companies are realizing that consumers are no longer mere audiences, but they are co-creators of the brand, and that satisfied customers can actually help proliferate and amplify the image and reach of the brand concerned." Menon says more companies are getting hooked on to such novel hiring methods, which gives them a better "touch and feel" in recruiting candidates rather than the traditional method of visiting different cities, scanning mark sheets and making a choice largely based on academic performance.
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