Firms in UK to offer perks to save energy

Tuesday, 30 March 2010, 06:31 Hrs
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Bangalore: A group of the UK's leading firms have joined forces under a major new initiative designed to offer green perks to a quarter of a million employees and accelerate the rollout of domestic insulation, reports Rachel Fielding of BusinessGreen.

The Insulate Today pilot scheme will see employees from Accenture, Aviva, HSBC and Sainsbury's benefit from exclusive insulation offers from Sainsbury's Energy, a partnership between energy giant EDF and Sainsbury's. The scheme, which forms part of the government's Act on CO2 campaign, will also see the companies involved offer additional incentives to encourage employees to take up the subsidised insulation offer.

If successful, the model could be rolled out to other large firms, providing hundreds of thousands of workers with the opportunity to cut their energy bills and carbon emissions, while offering companies the opportunity to promote their green credentials to staff. The pilot scheme forms part of the UK government's wider Warm Homes, Greener Homes strategy, which was launched earlier this month and also includes plans for a 'pay as you save' green loan scheme.

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