"Some of these platforms are more popular amongst the upcoming designers or retail brands as they are a lot more affordable and require less seed money for start-ups. Exhibitions provide the upcoming designers an access to the target market and buyers," Bajaj said.

Launched in 2009 and promoted by the Bajaj Capital Group, the idea behind ICF was to bridge the gap between designers and business professionals. The institute here offers three courses - BBA in Fashion Entrepreneurship (three years), MBA in Fashion Entrepreneurship (two years) and PG Diploma in Fashion Entrepreneurship (one year).

"The courses are designed to link creative thinking with business thinking in order to nurture creative and flexible entrepreneurs and creators of change," Bajaj explained, and added that their courses attract those who are keen to launch their signature labels.

At ICF, only 25 students make it to each course every year. Overall, the idea is to produce entrepreneurs who can design collections with the ability to brand, market and sell them well to the target market.

"ICF prepares young design professionals, not to compete with the established designer, but to compliment them," said Bajaj.

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