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Facebook tops most searched terms in 2010
By siliconindia
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Friday, 31 December 2010, 11:33 IST
Bangalore: 2010 was a year which saw considerable boom in social networking activities and social media related searches. In a year when the predominant social network Facebook remained in news 24x7 either for its design innovations or patent problems, or its young founder and philanthropist Mark Zuckerberg and the movie based on him, a report from Experian Hitwise says that Facebook is the most searched term in 2010.
Experian Hitwise, a part of Experian Marketing Services analyzed the Top 1000 search terms for 2010, and found that 'facebook' accounted for 2 percent of all searches which makes Facebook the most searched term for a continuous second year. The Top 10 terms contained four variants of the keyword "facebook" and added for 3.5 percent of total searches made. The term "facebook login" climbed up the ladder to second spot this year from its ninth spot last year.
As per a report that cme in eWeek, YouTube was the third most-searched term in 2010, followed by Craigslist, Myspace and facebook.com, which elucidated the results from the company's research. Analysis of the search terms exposed that social networking-related terms dominated the results, accounting for 4.2 percent of the Top 50 searches. In another interesting fact, users of the social networking site were busy talking about Apple products while searching for Facebook strived as the most popular Web surfing activity. The company's iPad and iPhone 4 proved to be the fourth most popular meme on Facebook, accounting for more than 25 million posts in 2010.
In yet another funky fact from the study, 'hit me up' or its abbreviated form HMU appeared to be a relevant digital slang this year in Facebook unlike the last year.