Exceptional and Elusive: A Unique Story Of Indian Luxury Market

National Skill Development Corporation , a firm that accelerate economic development in India and other emerging economies predicts that by the end of 2022 around 1.76 million people will be required to stock all the luxury brands and services. This prediction is done on the basis of current market situation but as the year passes by new perceptions are going to evolve that will be unique that is when the vendors will be in problem.

In India, back in 70’s and 80’s if any anyone used to own a telephone or a car then they were seen as “well-heeled”(rich man) and if by chance they owned a gas connection with a refrigerator they were considered as “kings”(very wealthy). The point here is that there were very few rich people in India who owned some of these amenities and seeing them people started aiming high and look out for buying branded stuffs even for basic amenity they looked out for global supply chains and that is when luxury got initiated in India.

Indians in those days didn’t know much about the luxury and that is why that age was considered as the age of incorruptibility or innocence. For instance, a person having a fridge in his living room was considered as a big luxury for others who didn’t own it.

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