Enterprise IG upbeat about foray into India
By SiliconIndia | Thursday, 23 November 2006, 06:00 Hrs
Bangalore: Enterprise IG, the global brand agency and part of the WPP Group, believes its partial acquisition of brand design firm Ray and Keshavan will prove to be a "a rich marriage of business and creative agendas."
Simon Bolton, CEO of Enterprise IG, said, "We hope to bring to India our expertise in brand experience, retail approach and brand engagement. At the same time, we will also learn from Ray and Keshavan about the Indian market and benefit from its insight and experience here." This was close on the heels of the WPP Group picking up a 51 per cent stake in the Bangalore-based Ray & Keshavan.
Following the acquisition, the entity may be called Ray & Keshavan Enterprise IG. Sujata Keshavan, will continue to be the Managing Director. Bolton said that the acquisition model would change in the next five years with WPP acquiring Ray & Keshavan entirely.
Enterprise IG, the parent company, has 24 branches spread over 21 countries, and Inidia constitutes its latest foray. "It is an important market for us, keeping in mind the robust nature of the Indian economy. So we looked at Ray & Keshavan, the best in the branding and design industry in the country," said Bolton. HP, HSBC and Dubai-based Emaar Properties form part of the client base of Enterprise IG.
Keshavan, on the other hand said that the association with Enterprise IG would give his firm a better opportunity to work with global brands.
"Also, with Indian clients wanting to take their brands to outside markets, this association will help us present an unmatched offering to our clients, as we will have access to Enterprise IG's domain expertise and knowledge," he added.
Ray & Keshavan is currently on rebranding Canara Bank, Punj Lloyd and ACC.
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