Dr. Oetker Launched Vitalis

By siliconindia   |   Thursday, 22 September 2011, 16:58 IST
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New Delhi: Dr. Oetker has recently launched Germany's No.1 Muesli Brand, 'Vitalis' in 4 Crunchy variants - Raisins & Honey, Chocolate Granola, Honey and Cornflakes & Oats, directly imported from Germany. Vitalis Muesli is priced at INR 189/- for 375g and has a shelf life of 13 months. It is available in select leading retail chains, local and neighborhood stores of 7 key metros namely Delhi & NCR, Mumbai, Pune, Kolkata, Chennai, Hyderabad and Bangalore. Dr. Oetker Vitalis Muesli was launched by Bollywood actor Giselli Monteiro along with Mr. Oliver Mirza, Managing Director, Dr. Oetker India, at a lively breakfast session in Delhi, today. "In the beginning of my career, I have worked across Europe and especially Germany. Given this, there is nothing better I love than starting my day with a bowl of this crunchy, yummy muesli. Also, due to my hectic work schedule, muesli comes handy as a convenient and healthy breakfast option. I am delighted that Dr. Oetker Vitalis Muesli from Germany is now available here in India and I can look forward to complete breakfast pleasure," says Giselli Monteiro. Speaking at the launch of Vitalis Muesli, Mr. Oliver Mirza, Managing Director, Dr. Oetker India said, "The Indian breakfast market has evolved considerably in the past few years. In today's fast paced urban lifestyle, consumers seek convenience, taste as well as nourishing goodness from their breakfast. Hence, traditional breakfast options are slowly moving towards the weekend menu. With lives getting hectic day by day, in particularly in the morning people are short on time and energy. As breakfast is considered the most important meal of the day, today it is expected to be convenient, yet healthy and tasty. We aim to bridge this gap today, ensuring the breakfast remains exciting, full of nutrition and keeps them energized throughout the day." "With the launch of Vitalis Muesli we are confident that we will be able to further reinforce our brand positioning as one of the most trusted purveyors of European cuisine. In Europe we have built this sub-category of 100% Crunchy Muesli over years and have been able to garner a huge piemaking us the market leaders with a share of 22.1%*. Vitalis has gained No. 1 position in several European countries like Germany, Austria, Croatia and Romania in the crunchy muesli sub category. In India, we are convinced we will create a new category of 100% Crunchy Muesli, driven by new consumer baseand facilitate the breakfast cereal market growth. The success of Vitalis will certainly provide the impetus to launch our other international products in the years to come." added Mr. Mirza. Muesli in its modern form became popular and commercialized in European countries in the late 60s, leading to the invention of Vitalis Crunchy Muesli by Dr. Oetker in 1984. Dr.Oetker Vitalis Muesli is made in and directly imported from Germany. It can be taken with hot or cold milk and can also be had with curd or orange juice.