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Disney teams with Yash Raj Films
By siliconindia
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Tuesday, 12 June 2007, 19:30 IST
Washington: U.S. entertainment and media giant Walt Disney Co. is teaming up with Indian film studio Yash Raj Films to make Disney-branded animation films with the voices of Bollywood stars. Dick Cook, chairman of The Walt Disney Studios, and Yash Chopra, chairman of YRF Studios, announced it today.
The collaboration marks the first time for both companies to enter in a co-production to produce films in India.
Commenting on the announcement, Cook said, "We're thrilled and honored to be working with Yash Chopra and Aditya Chopra and their talented team at YRF Studios to create exceptional animated films in the Indian language that are culturally relevant for the avid movie-going audiences in India and around the world.
"Yash Chopra and Aditya Chopra have proven themselves to be true visionaries and leaders in the Indian entertainment industry and have excelled in everything they have done. Animation is a new and rapidly expanding area in India, and the collaboration between Disney and YRF Studios will bring the very best in story-telling and cutting edge technology together as we make wonderful films that appeal to the entire family," added Cook.
Chopra said, "Yash Raj Films and YRF Studios have been at the forefront in live-action feature films for almost four decades. Together with my son Aditya Chopra, we have created our own space with the efforts of a wonderful team -- both creative and business -- and have had the opportunity of producing films that we believe in -- films that entertain a large population, as well as the Indian Diaspora.
This landmark announcement by Yash Chopra and Disney is a first in the field of animation. Walt Disney Studios and YRF that will work exclusively to co-produce a series of animation films in the Indian language will be equal partners in the venture. It will contribute creative, technical and financial support to the project.
Each film under this alliance will be creatively overseen by Aditya Chopra and worked on with an inventive array of leading local talent. Roadside Romeo that is set to release in 2008 will be the first film to be co-produced in this alliance. The film will be produced by Aditya Chopra and, will be written and directed by Jugal Hansraj, utilizing state-of-the-art computer animation technology done entirely in India.