Dell India rejigs operations

By SiliconIndia   |   Tuesday, 31 March 2009, 05:41 Hrs
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Bangalore: The global PC maker Dell has begun restructuring its business operations in India around four segments - consumer, large enterprise, public sector, and small-and medium-businesses - from the earlier two (consumer and enterprise).

While Samir Garde continues to head India as the country general manager and direct in-charge of the enterprise vertical, which is Dell India's largest segment, Mahesh Bhalla heads the consumer unit as director. Neeraj Gupta is the General Manager (public sector); while Ravi Bharadwaj is the General Manager, small businesses unit.

Dell India has an estimated turnover of $900 million (around Rs 4,500 crore - the company does not give India figures separately) and around 12,000 employees. Garde told Business Standard that the move was aimed at serving business customers with faster innovation and greater responsiveness.

The $61-billion company is the number one supplier of computer systems in the U.S. In India, it dislodged HCL (9.6 per cent) from the second spot with 10.9 percent share of total PC shipments, according to IDC's India Quarterly PC Tracker release. Hewlett-Packard (HP) retained the top spot with 15.6 percent share.

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