Dale Carnegie to set up shop in India, ropes in Walchand

By SiliconIndia   |   Thursday, 25 September 2003, 07:00 Hrs
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MUMBAI: Dale Carnegie Training, the organisation founded by Dale Carnegie, the author of best-sellers like “How to Win Friends and Influence People” and “How to Stop Worrying and Start Living”, is entering the Indian market.

According to a report published in Economic Times, a business daily in Inida, the organisation has a worldwide network of over 2,700 instructors and offices in 65 countries, has tied up with Walchand Capital to take advantage of the growing Indian market for adult education.

DCT is a global provider of training in leadership, sales, interpersonal and communications skills. In India, the company will target mid professional level employees in the areas of management and sales, with a focus on practical applicability — which is where it sees the greatest need for international standard training processes. “With the changing economy, education and jobs moving to India, the market here is set to grow. We expect a huge explosion in demand in the next 5-10 years,” says Mahan Tavakoli, who oversees the development of international Dale Carnegie franchisees. Mr Tavakoli estimates the Indian market for outsourced softskills training to be about $200m. The real attraction of course is that this significant market is extremely fragmented, with no prominent players.

DCT will come to market by mid-November with its first office in Mumbai, followed six months later with an office in Delhi. In two years, DCT plans to have a presence in Bangalore, Pune, Chennai, Kolkata and Hyderabad. DCT hopes to leverage its existing relationships with multinationals that have set up shop in India, including companies like Oracle, America Online and Dow Chemicals among others. Worldwide, the company has implemented instruction in over 400 of the Fortune 500 corporations.

Industry-wise it will focus primarily on the technology sector, followed by banking and the financial sector, professional services firms, manufacturing and hospitality. Working primarily through an in-house training model, DCT will also offer open enrolment programmes for smaller and mid-sized companies. (Source: Economic Times)



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