Dabur to set up manufacturing plant in Pakistan

Monday, 29 September 2003, 07:00 Hrs
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NEW DELHI: Muller and Phips, a local distribution company in Pakistan, has been selected to be Dabur's partner with a 24 percent stake in the project, according to P.D. Narang, group director, Dabur India.

The proposed investment is to be made by Dabur International, the Dubai-based wholly-owned subsidiary of Dabur India. Prior to the proposed joint venture, Dabur's products were being sold in Pakistan through a Dubai-based franchisee.

"The growing volume of sales in Pakistan indicated that our personal care and other products like Hajmola (digestive pills) have great potential there. We are hopeful of the manufacturing unit being set up within this fiscal year (ending March 31, 2004)," the company spokesperson told IANS.

On whether clearances have been received for the project from Pakistan authorities, the official said, "It should not be a problem given that we have selected a local company as our joint venture partner."

"Indian companies have a big opportunity in Pakistan because the needs and tastes of consumers there are not different from ours. If herbal shampoo and hair oil can sell in India, it can sell in Pakistan too," Narang was quoted as saying.

The Pakistan market is the key to Dabur's plans to cross the 2.5 billion export target by 2006-07.

Dabur has a turnover of 12.32 billion with powerful brands like Dabur Amla, Dabur Chyawanprash, Vatika, Hajmola and Real fruit juice.

Besides Pakistan, Dabur is seeking other similar joint ventures in other countries like Egypt through Dabur International.
Source: IANS
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