Customer First forays into the UK market
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Customer First forays into the UK market

By siliconindia staff writer   |   Wednesday, 25 August 2004, 07:00 Hrs
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BANGALORE: Customer First Services, a major contact center player in both the domestic and international segments, has announced its entry into the UK market by signing up with Rainbow Finance, a premier third party mortgage loan provider.

UK based Rainbow Finance was born in 1997 as a finance brokerage to arrange car loans for Motor Traders. They have since expanded rapidly into personal loans, mortgages and insurance policies in conjunction with some of the premier banks, insurance companies and financial institutions like AIG Europe, AXA, NIG, Norwich Union, Zurich Financial etc.

Customer First Services would provide Rainbow with opportunity identification and customer acquisition for their Personal Loan division. Customer First, through its proven service delivery mechanism will help give a major thrust to Rainbow’s ambitious growth plans.

“We are happy to have bagged this prestigious project and would provide valuable support to Rainbow in its endeavour to be one of the biggest players in the personal loan and mortgages business” said, Mr. Sandip Sen, CEO, Customer First Services.

“Customer First Services with this arrangement has gained a foothold in the UK market, which has a promising potential in the near future” added Mr. Sen.


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