Conductor secures $10 Million in series B financing

By siliconindia   |   Monday, 04 May 2009, 22:09 IST
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New York: Conductor, a pioneer of enterprise SEO measurement and optimization solutions, has raised $10 million in series B funding, led by new investor Matrix Partners. FirstMark Capital, who led Conductor's Series A financing, also participated in the round. Conductor develops products and solutions designed to address the largely untapped natural search market. Given the industry's lack of dependable data and intelligent tools, enterprise marketers frequently neglect the significant opportunities in natural search - investing only 11 percent of their search marketing budget, despite the fact that nearly 85 percent of all search activity occurs in the natural space. Conductor's technology empowers online marketing professionals to gather reliable data on their SEO efforts, make better decisions on capturing search market share, and accurately measure the ROI of these efforts. "We see persistent demand from large organizations to invest in SEO. However, lacking the tools to manage and measure that investment, many large organizations are effectively inactive in natural search and miss out on significant opportunities to grow their businesses," said Nick Beim, a General Partner with Matrix Partners. "Matrix and FirstMark bring important industry expertise, support and extensive networks that will enable Conductor to continue giving our customers insight into their natural search efforts," said Seth Besmertnik, CEO of Conductor. In addition to expanding its client roster and product offerings, Conductor has added experienced senior management and staff from major search engines, software as a service (SaaS) providers, and the SEO/SEM industry over the past year.